Informative advertising is when advertising is carried out in an informative manner. The idea is to give the ad the look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation.

In some circumstances a business might be required to run informative advertising as part of resolving a law suit. Tobacco companies are one of the more notable examples of this.

Alcohol producers have been running advertisements with the general message being don’t drive drunk.

Some unions and trade organisations have run informative advertisements to promote public awareness of what they see as the value of their organization.

Governments agencies use this form of advertising. California State Highway Patrol ran a “click-it or ticket” campaign explaining the risks involved in not using a seat belt.

See also

• Infomercial
• Public service announcement

References

• If You Give a Mouse a Cookie - Google Books Result by Laura Joffe Numeroff - 1985 - Juvenile Fiction - 32 pagesIf a hungry little traveler shows up at your house, you might want to give him a cookie. If you give him a cookie, he's going to ask for a glass of milk.
• Give An Hour - Home Give An Hour: Give an Hour is a nonprofit 501(c)(3), founded in September 2005 by Dr. Barbara V. Romberg, a psychologist in the Washington, DC, area.
• Psychology Today: Give and Live You live longer when you give. Science has added its own grace note, furnishing some supporting evidence that giving increases the giver's longevity.
• give - definition of give by the Free Online Dictionary, Thesaurus Definition of give in the Online Dictionary. Meaning of give. What does give mean? give synonyms, give antonyms. Information about give in the free online
• Give Greener with Method (TreeHugger) (below the fold we give the headings for each of the other letters.)